These are the stories that make fashion headlines on Thursday.
Phlur launches into body care
The fragrance company run by Chriselle Lim is expanding into body washes and lotions. The line will include some of the brand’s best-selling fragrances, including Missing Person, Apricot Priveé, Hanami and Not Your Baby. The Body Wash ($30) and Body Lotion ($36) are immediately available in store at Phlur.com. More fragrances, as well as new eau de parfum scents, will be coming later this year. {Fashionista Inbox}
Uniqlo’s sister brand GU is coming to the US
GU, Uniqlo’s Asia-based sister brand, plans to enter the US market with a pop-up store in Soho, New York, in the fall. The Fast Retailing-owned store focuses on delivering trendier pieces at a lower price. The store will feature 2,900 square feet of retail space and will feature apparel and accessories for men and women. Osamu Yunoki, CEO of GU, said the product offering will change as the brand tests the most popular types of styles among Western customers. {WWD}
How Beyoncé Writes Her Own Fashion Rules
For Harper’s Bazaar, Rachel Tashjian explains the strategy behind Beyoncé’s visionary fashion choices. For the release of her new album “Renaissance” last week, Beyoncé shared a collection of photos featuring bold wardrobe pieces, many by relatively unknown designers. Newcomers Gianni Naazar and Nusi Quero are seen alongside some big names, such as Schiaparelli and Daniel Roseberry’s Alaïa. Tashjian writes, “These are not pieces that represent each designer’s obsessions or their brands’ priorities. Rather, they represent Beyoncé’s vision for herself. They are the latest expression of her pure style.” {Harper’s Bazaar}
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How brands should prepare for the crackdown on greenwashing
Following news that the European Union is preparing a series of laws to limit the impact of fashion and ensure the credibility of sustainable marketing, as well as an ongoing class action lawsuit against H&M for “misleading” sustainable marketing in New York, brands should prepare for the crackdown on greenwashing. Rachel Deely writes for fashion company, “regulators are particularly focused on vague language that could mislead consumers,” such as terms like “green,” “sustainable,” or “eco-friendly.” Plus, brands just need to be more transparent in their marketing. “It is likely to become more important for brands to play a bigger role in educating consumers about the impact of fashion. It also means offering more transparency about the challenges and limits of any sustainability effort. .” {fashion company}
Homepage photo: Courtesy of Phlur
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