Medlin Boss: From Small Clothing Retailer to Creative Designer and Fashion Mogul

Medlin Boss: From Small Clothing Retailer to Creative Designer and Fashion Mogul

When Mimi Linda ‘Medlin Boss’ Yima, started her journey as a fashion designer, she only did it because it’s what she loves to do. She wanted to look good, and that’s all she did – for a while. She would later give in to pressure from her friends and start a small fashion business. Today, she has become one of Nigeria’s most recognized celebrity stylists.

Boss of Medlin

Born on August 10, 1982 to a family of six in the Gboko Local Government Area of ​​Benue State, Mimi studied Sociology at the University of Port Harcourt, where she launched her fashion label, Medlin Couture .

At the start of Medlin Couture, the business started with a suitcase of fashion accessories and clothing, which Medlin Boss sold mostly to classmates who admired his dress sense. She, however, evolved into a creative designer and started styling fashion enthusiasts. In 2020, she moved her business from Port Harcourt to Lagos, and since then Medlin Couture has continued to cement its place as a force in the Nigerian fashion space and the go-to designer brand for many celebrities.

As one of those changing the face of fashion in Nigeria, Medlin Boss deviates from the norm when styling by adding unique concepts to her garments and using distinct fabric textures and colors.

Medlin styled ex-BBNaija housemates Teddy A and Bam Bam for their traditional wedding in 2019. Their outfits had tongues wagging across the Nigerian internet for days. She has also styled stars like Ayo Makun, Funke Akindele, Ini Edo, Tonto Dikeh, Carolyna Hutchings, and Chioma Ikokwu, among others.

Recognized for her influence in the Nigerian fashion space, Medlin Boss became the winner of the NET Honors Most Popular Celebrity Stylist 2022.

She garnered 57.5% of votes in the category beating out other top designers like Tiannah Styling, Dahmola, Swanky Jerry and The Style Infidel to win the award.

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