Longchamp’s signature Le Pliage® gives us more reason to love it with a new collection called Le Pliage® Re-Play that uses leftover canvas stocks to champion zero waste.
Comprised of three formats – a spacious upright tote, a small shoulder bag and a trendy belt bag – each bag combines two different colors of end-of-roll nylon canvas from a previous production with a third color of Russian leather trim.
The result is a vibrant collection that comes in nine different color combinations, and once canvas and leather stocks run out, these bags will not be reproduced again, making them truly limited edition pieces that are also eco-friendly. the environment.
During his visit to Kuala Lumpur, we asked Longchamp CEO Jean Cassegrain how the house has evolved over the years, his journey in promoting zero waste and why Le Pliage® has remained iconic over the years.
The world, not to mention the world of fashion, is constantly changing. How does Longchamp remain relevant today while maintaining the brand’s core values?
This has been our challenge for 70 years. To stay contemporary, up-to-date and relevant. We started making small leather accessories, and now we make dresses and shoes, so it’s been quite a change over the years. We do this by continually listening to our environment and always being in touch with what the customer is looking for. I think the fact that we are a family business helps us with that too, because it tells us to maintain our values despite the changes in the world. Our core values are still there: quality and passion for leather.
Tell us about Longchamp’s No Waste campaign and how the brand achieves it?
We approach sustainability in our own way, based on our values and what we stand for. We are craftsmen and I think this is a very important point because it differentiates us from many brands. Many brands today do not manufacture the products, they are rather marketing and move the products from one logistics platform to another. When you do that, sustainability and waste become very abstract. For Longchamp, as manufacturers and craftsmen, avoiding material waste is part of what we have always done. I think a good craftsman respects the material he uses and wants to make the best possible use of leather. We aim for zero waste in a very organic way.
The iconic Le Pliage® bag is durable and very well received around the world. Can you tell us about the materials used and the process involved in creating the eco bag?
When my father designed the Le Pliage® bag 30 years ago, the word eco-design didn’t exist, yet he had in mind to make a product with common sense. He designed the bags to make the best use of canvas. The whole production is extremely simple, you only have three materials: nylon, leather and zipper. Its simplicity makes it a durable design. From now on, Le Pliage® is made from an entirely woven fabric made of recycled polymer and the carbon impact of the bag is 20% lower than it was before.
Originally a leather goods and luggage group, Longchamp is now a lifestyle brand. What is the reason for this change and the brand’s objectives to achieve it?
Thirty years ago, leather goods was one profession and ready-to-wear was another. Now the two industries have merged, and we have to recognize that. We also want to be part of it. Fashion helps bring the collection to life. It tells the story of the brand.
What are you most excited about this year?
I’m excited about the Pliage® Re-Play because it comes in different colors and variations. This collection is part of Longchamp’s DNA because it is playful, colorful, fun and optimistic.
Le Pliage® Re-Play is available now on Longchamp.com and in Longchamp boutiques: The Gardens Mall, Pavilion KL and Suria KLCC.