Kylie Jenner is the queen of alternative denim

Kylie Jenner is the queen of alternative denim

“We aim to give value to techniques and materials that are sometimes underestimated, new life to things that would otherwise be forgotten”, explains the designer of finding inspiration in everyday life. There was, of course, nothing “mundane” about Jenner’s patchwork Sevalis pair, which she paired with a Paco Rabanne hooded chainmail top and Yeezy PVC wedge pumps.

This Antithetically Designed mini skirt was made from scraps that self-taught designer Brittany Garcia found the morning she made it.

Ricky Vigil M

Kylie’s Devised Antithetical Miniskirt was also made from scraps from thrift stores. Founder Brittany Garcia grew up cutting up old jeans and hand-stitching random fabrics for a piecemeal look. Fashion college didn’t work because the story modules bored hands-on creatives, who learn best by trial and error. The signature DD Mini, like Kylie’s, is made up of whatever Brittany finds in thrift stores that day, and the brand, which she named after a Tumblr post Garcia stumbled across. chance at age 13, is fueled by his desire to “show people that you can push for the things you want”.

Ottolinger’s paint effect jeans were less art attackmore visually striking.

Ricky Vigil M

Ottolinger, the most established brand of Kylie’s new denim blend, has also not abandoned the eco-mission of Swiss art school friends Christa Bösch and Cosima Gadient, thanks to a partnership with the brand of sustainable Isko denim. Without a business plan but with a mutual admiration for each other’s work, the ambitious pair set out to make comfortable jeans that didn’t compromise sex appeal in 2016. Ottolinger’s Distressed Pairs, with their unique paint effect, are designed to fit the wearer like a second skin and coat them with confidence. “Wearing Ottolinger is not being afraid. To take up space. To raise the alarm,” they say. Paired with twisted sunglasses and a ceramic shoulder bag—no more Ottolinger pieces that defy their wearer—Jenner embodies an era of uncompromising denim that demands to be seen and, most importantly, doesn’t harm the planet.

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