In The Style makes “solid progress” in its growth plan by restructuring its team

// In The Style is making solid progress in its long-term growth strategy
// The retailer has completed the restructuring of its marketing, technology and product departments

In The Style has made solid progress in its long-term growth plan after revealing earlier this year that it was revamping its business model to increase profitability.

The online retailer said at its annual general meeting on Friday that the value of orders for the launch of the collection was one of the highest of the entire year.

The own brand core product line has also marked a step up from its traditional influencer campaigns and will bring more sales opportunities.


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The retailer said it has also completed moving its operations to a larger, more efficient warehouse where it expects to cut costs.

The work included moving the company’s operations to a new, larger 84,000 square foot warehouse which is now fully operational.

In The Style said it completed the restructuring of its marketing, technology and product departments to increase operational efficiency from October.

The company has also made progress in optimizing stock purchases in line with its goal of increasing the proportion of full-price sales. In addition, it completed the restructuring of its marketing, technology and product departments to increase operational efficiency.

In The Style said it continues to manage its cash carefully and its bill discounting facility remains unused with £800,000 of cash on hand.

“We have made solid progress against the group’s refined long-term growth strategy outlined in our FY22 results in July,” said In The Style chief executive Sam Perkins.

“Notable highlights included the launch of our own brand collection called FITS, which received a very encouraging response from customers, as well as several operational milestones including the move to a more efficient and scalable warehouse.

“As has been widely reported, the trading environment is challenging for both consumers and retailers.

“The launch model and our position as a pure-play online retailer allows us to react quickly to changing consumer behavior, without losing sight of realizing In The Style’s long-term potential as a one of the UK’s most exciting fashion brands.”

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