The Green Guide: Is your wardrobe sustainable? Jessica Carroll challenges fashion’s eco-friendly credentials
This week, Jessica Carroll asks the question: how durable is Nobody’s Child’s dress?
WHAT IS THE STORY?
Sustainable and affordable, London-based brand Nobody’s Child was founded in 2015 by stock trader Andrew Xeni to fill this elusive (and often overlooked) gap in the market. It originally positioned itself as the go-to for summer dresses, but has recently added suits and knitwear to its offerings.
This week, Jessica Carroll asks the question: how durable is Nobody’s Child’s dress? It is made from 100% organic cotton, which means it is biodegradable.
WHY SHOULD I BUY THIS DRESS?
It’s made from 100% organic cotton, which means it’s biodegradable, easy to recycle, and grown without harmful chemicals.
Do brands care what happens to their clothes once you’re done with them? Nobody’s Child does. To extend the life of her clothes (and reduce their carbon footprint), she has teamed up with resale platform Re-Fashion (re-fashion.co.uk) to encourage customers to donate old clothes by using free mailbags.
WHAT IS THE POINT ?
Fabric accounts for 80% of a garment’s social and environmental footprint, and Nobody’s Child seeks to improve it. Its goal is to make all its clothes from responsible fabrics – it is currently at 93%.
WHY NOT BUY THIS DRESS?
The factory where it was made is easy to trace, thanks to the brand publicly naming all of its factories. However, it was made in Pakistan. It’s a long way to go to get to the UK. We can’t help but think of all these avoidable emissions.
Nobody’s Child works hard to make clothes that are affordable, responsibly made and designed with care. Bringing factories closer to the UK would improve its final score, but thanks to a transparent supply chain and a commitment to reducing carbon emissions, it’s a great choice for those looking to embrace sustainable fashion on a budget. limit.