Additionally, The Maker’s co-founder and creative director, Amber Jae Slooten, discussed the inspiration and genesis of the now-famous “Iridescence” dress, which was the first recorded sale of a fashion NFT, sold at auction for $9,500 in 2019. The piece was exhibited in 3D for the first time at this event.
Digital luxury fashion house Auroboros, co-founded and led by Paual Sello and Alissa Aulbekova, showcased a standout piece from its Biomimicry collection, the first digital-only ready-to-wear collection to premiere during a major global week fashion show in London in June 2021. The designers discussed their varied inspirations, which span science fiction and the natural world, and noted that the piece on display has since been worn by a 3D iteration of Marilyn Monroe (created thanks to to a partnership with his estate) and by singer Grimes.
The Institute of Digital Fashion has shared two significant works: a demi-couture dress created in February for luxury brand Roksanda, which was sold as an NFT and wearable via augmented reality during London Fashion Week, and a piece created for the British Fashion Council’s Fashion 2021. Awards, worn via AR on the red carpet by stars such as singer Kehlani and model Munroe Bergdorf, also later sold as NFT.
In a “cave” room – filled with a water floor – Congolese American designer Anifa Mvuemba of ready-to-wear brand Hanifa discussed the genesis of her digital-physical dress printed with an image of the Congo River, designed to reshape the narrative around prints created by African designers. In 2020, Hanifa was the first brand to livestream a virtual fashion show on Instagram, featuring the Pink Label Congo collection.
Finally, guests were able to see some special pieces from the DressX digital fashion platform, including a limited edition special jacket created in collaboration with Business in vogue to commemorate the event, and a catsuit worn by model Maye Musk in December to vogue Czechoslovakia and later adapted for Zepeto, Roblox, Decentraland and augmented reality.
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