SEATTLE–(BUSINESS WIRE)–After the delay caused by the two-month Covid-19 lockdown in Shanghai, Shanghai Fashion Week has announced that its AW 2022 showcase will be held online. The first “Shanghai Digital Fashion Week” overturned the traditional stereotype and brought immersive experiences to global audiences.
Many designer brands contributed stunning collaborations during this time. One of the highlights was a collaboration organized by tech start-up Heartdub, virtual musician K, and two up-and-coming designer brands PANN and DANZ. Collaborators delivered a new method of showcasing the runway in Eco-tech Fashion.
The fashion industry produces between 2 and 8% of global carbon emissions and is the world’s second largest consumer of water supply (UNEP, Putting the brakes on fast fashion, 2018). As a member of NVIDIA Inception, multinational artificial intelligence company Heartdub is dedicated to developing sustainable fashion in digital form to solve this problem. This collaboration aims to reduce pollution and waste from physical runways as well as allow the general public to experience fashion innovation through Heartdub’s physics engine. Despite the new challenges of transformation, designers have never stopped thinking about the present and the future. They are committed to promoting the progress of sustainable fashion as well as the development of digital power.
On the other hand, as a women’s union, the collaborators gave the show the theme “Her-Power”, aimed at exploring the inner strength of women to the audience and conveying the attitude of pioneering women. In a digitally constructed alien setting, “K” models four looks created by the designers, leading the audience to explore different aspects of femininity from a different perspective.
Digital technology has opened up a new direction of development for the fashion industry, fashion shows are all globally exploring the perfect and realistic presentation of virtual fashion. The invention of physics engine technology introduced endless possibilities for the industry. Heartdub’s SaaS streamlining technology supports sustainable fashion by providing high simulation computer modeling. It allows users to design physics-based digital garments in real time, archive them in the cloud, and then share the designs with clients. This technology can take a piece of fabric and digitally reproduce an exact copy, revolutionizing marketing and communication for the industry.
With new forms of consumption, Eco-tech Fashion is snowballing and arousing the interest of practitioners and consumers alike. The fashion industry is beginning to adopt innovative technologies and take steps to explore the virtual world. Digital products promote the gradual transformation of businesses to empower and create a new futuristic lifestyle.
Shanghai Fashion Week has announced that its AW 2022 showcase will be held online. The first “Shanghai Digital Fashion Week” overturned the traditional stereotype and brought immersive experiences to global audiences. The start-up Heartdub has developed a virtual musician “K” to collaborate with two designer brands PANN and DANZ.
Company Twitter account: @Myheartdub
Company Instagram account: @Myheartdub
UNEP, Putting the brakes on fast fashion, 2018, https://www.weforum.org/agenda/2020/01/fashion-industry-carbon-unsustainable-environment-pollution/