Steinreich Communications Group announced Monday that Monica Edwards has joined the public relations firm as senior vice president and head of its Lifestyle Brands practice.
Edwards, who has guided the growth of brands like Vera Bradley and Drexel Heritage, served as vice president of marketing for Drexel from 2001 to 2006. She then became vice president of marketing and communications for Vera Bradley. During his six-year tenure, the company experienced the highest revenue growth period in its history and expanded its global reach to become a household name. She then served as head of marketing for Churchill Downs, the iconic home of the Kentucky Derby, and later served as vice president of account management and public relations for Doe-Anderson, a well-respected agency based in Louisville, Kentucky. . There, she spearheaded branding, public relations and word-of-mouth campaigns in industries ranging from fashion to healthcare, including international brands Palliser Furniture, Maui Jim, Independence Bank, Pinnacle Entertainment, Makers Mark, Utz and Papa John’s, among others.
In her new role at Steinreich, Edwards is responsible for working with clients and account teams to expand consumer reach. She also develops new products and services for the company outside of traditional public relations, for which she is known.
“Many of our customers, particularly in the furniture industry, are looking to reach their consumer audiences more directly. Monica has extensive experience in so many areas of marketing and communications that she can tailor strategies and programs from a rich toolkit to deliver compelling results to our clients,” said President and CEO. management, Stan Steinreich.
Founded in 2003, Steinreich Communications represents some of the largest companies and consumer brands in the world. It is one of the nation’s fastest growing full-service public relations firms, with offices in New York, New Jersey, Washington, Los Angeles, High Point, London, Frankfurt, Tel Aviv and Dubai. For more information, visit www.scompr.com.