Navigating the fashion industry is a game of who’s who, knowing where to turn at the right time. Having a co-pilot to guide a light during combat or flight can save time, money and frustration as fashion markets continue to swell beyond our reach, especially with the advent digital design and manufacturers, almost exclusively, who are turning to the cyber domains. In a field that keeps spinning on its axis, getting information from the right people can make all the difference in a sink or swim scenario, and someone like Brandon See, co-founder and CEO of the consulting firm in fashion marketing, Digiceptual, is leading the future of self-expression down a more efficient path that yields stronger, longer-lasting results.
Launched in 2019 and based in New York and the Netherlands respectively, Digiceptual delivers performance-based marketing solutions that ride the waves of See’s preventative success in the enterprise, pushing standalone strategies to the forefront so that designers and creators can support themselves. thanks to intelligent and proven techniques. The company’s signature model, known as Kinetic Scaling, is built on over five years of experience working in D2C fashion markets, designed to grow your brand across social media platforms like Facebook, Instagram and TikTok exponentially. This unique strategy takes fashion brands to 7-9 figures and promises to drive brand growth intimately and with close attention to detail from See and its team of professionals. Fashion marketing requires creative approaches to traditional systems, and as we enter an art renaissance that incorporates a patchwork of digital assets and cyberspaces, we need a pair of trained eyes to find opportunities and lock them in.
See’s approach to performance-based marketing is a highly personal practice fully backed by past experiences. Growing up in New York for most of her life, See was exposed to the energetic personalities of the fashion capital of the world, observing the creativity in hotbeds like SoHo and the exhibitionism of New York Fashion Week. Witnessing this neat culture first hand See at an early age to be able to identify smart strategies and keep tabs on marketing trends. Before launching a creative agency, See and her CMO left their own brand for seven figures before answering questions from fellow entrepreneurs about their proven smart advertising tactics. For See, however, it’s not just about ads, as branding and modern marketing require much more than fluffy exhibits. Digiceptual strives to offer creative strategy advice and guidance so that brand growth is not just aerial in return, but orbital for long-term expansion. Each client and their brand are incredibly diverse and unique and as such require a fluid approach to marketing techniques that reflect their individual grind. The success of See and Digiceptual has garnered high praise from national publications like Rachael Ray and Entrepreneur, in large part due to their commitment to smart, savvy marketing that breaks down conventional barriers in the name of evolution. Fashion is constantly changing and taking on a new form, and therefore requires a certain level of innovation and courage to take the necessary risks. In addition, Digiceptual aims to strengthen the relationship between them and potential customers so that trust and transparency are built into the project. In short, See and his team want to overcome the misperception that agencies work at nightfall and keep partnerships at bay. Digiceptual is here to help you grow, and they want to be with you every step of the way.
See expertly employs years of dynamic engineering in the design of its practice, drawing inspiration from various elements that inhabit the quarters of social media, cutting-edge advertising, marketing highways, and creative direction. In 2022, Digiceptual expects double revenue growth in their markets and welcomes the opportunity for private equity and investment in a few years. Currently, they are focused on womenswear, working with explosive brands like Hell Babes, the sizzling rebel line of womenswear, and Roucha, the dreamy lifestyle brand. Beyond their client list, Digiceptual intentionally keeps the list relatively small to maximize personal counseling with each brand, implementing action-based tactics that reap conversion rate optimization. For many budding entrepreneurs, the fashion industry feels increasingly closed and requires a password to enter. As far as Digiceptual is concerned, the secret is simply in the fabric of the company’s identity and the culture they choose to foster with each customer. Innovative marketing techniques are the salt of the shifting earth, and Digiceptual’s experts craft a network of creatives who are redefining the beats of conventional fashion that’s resolutely modern and cultured with style.
Written in partnership with Ascend
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