Ethical Fashion Search Engines

Ethical fashion search engines

Microsoft Bing’s “Ethical Shopping” hub is fully functional in the US and Canada, allowing consumers to search for fashion by browsing categories such as eco-friendly, fair trade recycled, vegan, and more . The hub provides these brands with a sustainability rating that covers three areas: people, planet and animals. Consumers can search for relevant queries and hover over the “Ethical Choice” label on the product to see the brand rating and sustainability features of the item.

This feature allows ethical brands greater visibility and a chance to showcase their contribution to the sustainability movement. The Ethical Shopping Hub was originally launched in the UK in December 2021 and has since offered consumers a way to consume fashion ethically. Microsoft also recently extended this feature to integrate with Bing’s search engine.

Image credit: Bing


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