ESPRIT turns Hong Kong tram drivers into models wearing fashion clothes on free ride day

ESPRIT turns Hong Kong tram drivers into models wearing fashion clothes on free ride day

ESPRIT is offering a free tram ride on August 20, 2022, to expedite its return to Hong Kong. This is the fashion brand’s first one-day free tram event, and ESPRIT hopes to use the ride as a way to promote its inclusivity, while inviting Hong Kongers to join in the festive event. All tram drivers will wear ESPRIT clothing.

This is part of ESPRIT’s celebration of its ‘love, spirit’ popup run, which is an exhibition featuring interactive and retail areas on Russell Street, Causeway Bay. This popup, open to the public from August 18, will showcase ESPRIT’s rich heritage and new collections, introduce its new mascot, Joy the Dolphin, and offer a preview of its future activations to the community.

Earlier in July, Esprit introduced a new face to its brand, ‘Joy the Dolphin’, as the embodiment of Esprit’s heritage, values ​​and essence in celebrating life, love and friendliness. Serving as a bridge that brings the Esprit community together through unique brand experiences, products and activations focused on customer engagement, the brand seeks to reach and interact with audiences around the world through its new mascot. Founded in California in 1968 by Doug Tompkins and Susie Buell, ESPRIT was the world’s first lifestyle brand inspired by the human spirit. ESPRIT is now present in more than 30 markets around the world. The group has been listed on the Hong Kong Stock Exchange since 1993 and ESPRIT’s international headquarters are located in Hong Kong.

Hong Kong Tramways, owned by RATP Dev Group, has served Hong Kong since 1904 and operates a fleet of 165 trams, including two antique party trams, a unique “TramOramic Tour” tourist tram and an unprecedented No.18 tram that focuses on providing premium social gathering experiences. Tramways is the world’s largest fleet of double-decker trams in service, carrying up to 200,000 passengers every day. It has continued its efforts to develop a globally recognized icon, while providing Hong Kong’s greenest, most affordable and most joyful mode of transport.

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