Eco-responsible changing room: ten eco-responsible fashion brands to brighten up your style

Why not go sustainable this year and find something that will last for years?

Sustainable fashion has never been so trendy and accessible.

Climate activists around the world are calling on governments to end fast fashion, and challenging industry and the real sustainability of their business models.

This year, why not swap your fast fashion for an independent and enduring brand that you, your friends and your family will love. There’s something for everyone in this list of sustainable fashion brands.

What do we mean by sustainable fashion?

It’s not just about using recycled materials, or shipping in a more eco-friendly way, or even donating some profit to charity. This is to ensure that the clothes sold are also created and purchased in an ethical way. With that in mind, we’ve rounded up a handful of brands that create ethical and sustainable clothing.

1. Rental Street

We start with a clothing rental company. Most of the time we buy new clothes – it’s for an event, and we’ll only wear it once or twice. So why not rent?

2. Tula + Tye

Offers some of the best loungewear in the business. With talk of more restrictions, you might feel the need to buy even more comfortable clothes like last year. Why not get yourself a set that will last you forever?

3. Passenger

For all outdoor enthusiasts, this is the place for you. They have a great selection of jackets, sweaters and blankets for anyone who likes to walk outdoors.


Are a great brand with a dedication to size inclusiveness and affordability without contributing to the huge landfills filled with fashion industry rejects.

5. Rapanui

Have some of the funkiest designed durable pieces out there. Without breaking the bank, you can get your hands on everyday wear that won’t fall apart or harm the environment.

6. Joanie (EcoVero range)

This collection has a ton of fun clothes made in their new eco-friendly fabric. ECOVERO is a sustainable alternative to traditional viscose. The product process generates up to 50% less emissions and water consumption.

7. Outside

Have a great ethos, as well as amazing products that are ethically made and locally sourced. They started with bobble hats, and every time you buy one, they donate it to a homeless person. They do this with every garment sold, giving away blankets, hoodies and more.

8. Rock On Ruby

Offer a range of fun custom sweaters and t-shirts, even with some seasonal pieces. All the bases of their products are ethical and fair trade clothing. They also do sample sales on their Instagram most Wednesdays to get rid of their overstock items where you can grab stuff at great discounts.

9. Lucy + Yak

This brand paves the way for a sustainable, affordable and inclusive industry. Offering garments up to size 32, the handmade garments come in all colors, shapes and patterns. Their overalls are so popular and often sell out, but they also offer t-shirts, jackets and more.

10. Rotating

By rotation is another great option for renting clothes. If you have pieces you love but don’t wear, why not rent them? You will earn money and save the planet. Check out their Instagram for inspiration on what to rent.

These are just a few sustainable businesses, the industry is growing at a rapid pace and there are many options available for clothing that won’t harm the environment.

If you’re unable to afford new clothes, taking care of your clothes is a big step in the right direction.

Investing time to make clothes last longer can make a huge dent in the piles of clothes thrown into the ocean and landfills every year.

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