Earth Day 2022: 9 sustainable fashion brands that should be on your radar – Emirates Woman

Fashion

Sustainability is currently at the center of all awards in the fashion industry.

As we mark Earth Day 2022, we’ve highlighted nine conscious and ethical brands you should invest in for the long haul.

Nanouchka

A fashion brand that combines function and style for the modern woman in mind, sustainability is the main pillar of this Hungarian-based brand. Their designers work under the same roof as their pattern makers and all of their materials are chosen directly on the impact of the durability and longevity of their creations. Their modern bohemian pieces are a wardrobe staple. They use fair hours and wages for workers, as well as sourcing all sustainable materials for their parts.

Stella McCartney

It might be an obvious choice, but it’s just a choice we can’t ignore. Stella McCartney has been shining a light on sustainability and conscious consumption since the fashion house launched in 2001. No fur or leather is used in the designer’s pieces, and organic cotton is unanimously used. Not only that, its boutiques are complemented with sustainable materials, and it even has an environmental P&L team to track the brand’s movements.

Reformation

The name really speaks for itself – this brand is literally transforming the fashion industry one collection at a time. Their use of unsold fabrics – fabrics that other companies throw away – not only means they make themselves more sustainable, but they also reduce waste from other brands. That’s why you’ll probably only see one piece of it, because these deadstock fabrics are used and they’re not readily available. Additionally, the brand reinvests in the community in green building infrastructure to minimize their waste, water and carbon footprint.

Everlane

“We’re not big on trends,” is Everlane’s main slogan. Their designs are made to last for people to wear for years. Perhaps one of the most transparent fashion brands in the industry – it even has an Instagram segment called “Transparency Tuesdays” – telling its consumers how much they pay for materials versus the profits they withdraw from it. They make sure that all the factories they use verify fair hours and wages for workers, as well as the sourcing of sustainable materials for their parts.

mother-of-pearl

“We create without compromise,” is the central message of London-based fashion label Mother of Pearl. Their core value is sustainability which falls under their four pillars: Environment, Transparency, Social Responsibility and Animal Welfare. Each garment is meticulously crafted to create effortlessly chic looks.

Veja

If you are a sneaker fan then you will love Veja. First launched in 2005, founders Sébastien Kopp and François-Ghislain Morillion put the use of sustainable materials like organic cotton, recycled plastic and rubber from traditional sources at the forefront. Last year, in another step towards sustainability, the brand launched a line of all-vegan sneakers. All models are also incredibly elegant and timeless.

Okhtein

The story of the Egyptian brand Okhtein is as beautiful as their bags. Founded by sisters, Aya and Mounaz Abdelraouf, the sisters partnered with local NGOs to create their creations, helping women in difficulty. Their design process includes embroidery and weaving which directly supports the production of local craft skills.

Fyne

This Dubai-born and bred jewelry brand is all about sustainability and sourcing ethical materials. After several years of working in the diamond industry, Fyne founder Aya Ahmad decided to go it alone, opting to use lab-grown diamonds that cost around 40% less than traditional eco-friendly diamonds. the environment.

Gabrielle Hearst

New York fashion house Gabriela Hearst produces luxury ready-to-wear pieces and accessories for men and women. The fundamental principles of the brand are durability, uncompromising quality and timelessness. Designer and founder Gabriela created the luxury brand to reflect a slower pace and process within the fashion industry and describes the brand as “honest luxury”.

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Images: Instagram/provided



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