After more than a decade designing pieces for some of the biggest names in fashion, Detroit native Sharryl Cross is living her own moment.
Cross returned home in 2020 after 13 years in New York working with brands including J Crew, Macy’s INC, Marshall’s, TJ Maxx, Elizabeth and James for Kohl’s and Juicy Couture. In April 2021, at the height of the COVID-19 pandemic, she launched her own brand — Truth, a contemporary collection of dresses.
“In my heart, like a lot of designers, we all have the idea of launching our own collection. For me, for a while, it was so far from a tangible thing,” said Cross, who earned a Bachelor of Arts. degree in Apparel and Textile Design from Michigan State University. “I was always afraid to do it. Thinking back on it, I think a lot of times people think too big and big in the beginning instead of thinking smaller and attacking one step at a time. It was really something I couldn’t understand even though it was my job every day.”
To cross through its website now offers 7 to 10 pieces, including short and long dresses in black and white, green, shades of brown and multicolored as well as a few blouses.
Cross wouldn’t disclose start-up costs or earnings for his business so far.
Creating a clothing line can cost between $500 and $50,000, according to fashion development and production house The Evans Group. This includes running a website, shipping, production and marketing, Cross said. Clothing lines can bring in between $24,000 and $140,000 in the first year, according to research by NerdWallet.