Demand for "sustainable brands" up 614%

Demand for “sustainable brands” up 614%

“A massive change in attitudes”

Holly, owner of One Scoop Store in Stoke Newington, London, said: “I have been selling second-hand clothes for 25 years, originally via eBay and market stalls.

“There’s definitely been a huge shift in attitude towards second-hand clothing. The demand is huge now, and the sector is expected to overtake fast fashion within the next couple of years – I certainly wouldn’t have anticipated this when I started selling vintage clothes at 14!

“Consumers who previously wouldn’t have thought of the occasion are now actively buying this way, I think in large part because stores like mine make it so easy to do. It used to be that you had to scour charity shops and markets, now lots of companies do the hard work for you.

“A brand that offers a platform to SMEs”

Love Island’s partnership with eBay allowed show attendees to wear stylish second-hand outfits from independent sellers on the e-commerce platform.

Alan Thomas, UK CEO of Simply Business, said: “Love Island is watched by so many people across the UK, so I am delighted to see they have chosen to partner with a brand that provides a platform to SMEs. This has already had a direct influence on consumer searches, namely a 100% increase in searches for “sustainable brands” in the first week of the show. It is also promising to see in our data that there has been a 23% increase in independent fashion SMEs over the last 12 months.

“Small businesses are vital to the UK economy. They are the lifeblood of our local communities and collectively contribute trillions of pounds a year in revenue. The rise of sustainable fashion companies is proof of the growth and innovation that the UK’s SME community is capable of, and it has never been more important for us to champion them.

If you’re looking to start an online store, our how-to guide has tips on setting up an e-commerce platform (including eBay) and other practical steps you need to know. And our guide to building a sustainable fashion business includes tips and trends from independent businesses.

Do you have a sustainable fashion business? Let us know about your experience in the comments section below.

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