Charles Tyrwhitt chooses centre:mk as first destination in new store rollout - TheIndustry.fashion

Charles Tyrwhitt chooses centre:mk as first destination in new store rollout – TheIndustry.fashion

British menswear brand Charles Tyrwhitt announced that center: mk will be the first location of its new store design which will be rolled out across the UK.

Scheduled to open in late August, the 1,455 square foot store will be located at 27 Silbury Arcade and will feature Tyrwhitt’s cutting-edge store format showcasing the brand’s full menswear collection.

The store will include a range of new technology features, including iInteractive QR codes and attractive digitized visuals to display branded content. Additional services include one-on-one styling appointments and bespoke custom shirting and suiting services.

The brand has also made progress with its continued commitment to climate positive projects and has been carbon neutral since the start of 2022. The new Charles Tyrwhitt store will be introduce the brand’s shirt recycling programwhich rewards customers who return old shirts with in-store discounts.

Joe Irons, Marketing Director at Charles Tyrwhitt, said: “Charles Tyrwhitt has a strong fondness for Milton Keynes, particularly as it is home to our brand’s vital engine room; our distribution center and customer service teams.

“We couldn’t be more excited to strengthen our relationship with the city and welcome customers to our first brick and mortar store in the center: mk. The destination is the perfect place to launch our new store format and we have great confidence that our premium menswear offering will fit in comfortably with other well-known brands in the center.”

Kevin Duffy, Director of centre:mk’s Center, added: “Charles Tyrwhitt is the latest well-known retailer to join centre:mk’s Silbury Arcade, the centre’s destination for premium brands looking to engage with our large pool of affluent and loyal customers.

“As events return, we are seeing an increased demand for more formal and occasional menswear, which makes Charles Tyrwhitt the perfect fit. centre:mk’s selection for the brand’s first new store since 2018 is very exciting and we are proud to welcome its first retail format.”

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