Marketing in Fashion

marketing in fashion

Plus size clothing isn't a trend - it's the future of fashion, according to new book 'The Power of Plus'

Plus size clothing isn’t a trend – it’s the future of fashion, according to new book ‘The Power of Plus’

Plus size women provide retail opportunities The demand for plus size women’s clothing is pushing retailers to diversify. Newslook Size equality in fashion has come a long way since the days of Abercrombie and Victoria’s Secret shaming those who aren’t size 0. But the fight for inclusivity isn’t over yet. The first book of fashion …

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Nigerian winner of Fashionomics Africa competition says sustainable design and mentorship key to success

Nigerian winner of Fashionomics Africa competition says sustainable design and mentorship key to success

When Nigerian designer Gift Raji discovered that her clothing and accessories designs had won Fashionomics Africa $3,000 award for sustainable fashion, it wasn’t just the cash prize that got her excited. The Lagos-based brand founder and creative director Lohije said she sees the win as an opportunity to bring Africa’s enduring styles to the world. …

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In My View by Eric Musgrave: How Suit Direct sells to new hires - TheIndustry.fashion

In My View by Eric Musgrave: How Suit Direct sells to new hires – TheIndustry.fashion

Who wants a career in retail these days? Menswear specialist Baird Group thinks it has found a way to make in-store work attractive. I was quite impressed with its new approach to recruitment, launched last month, which invites potential employees to “join a movement”. What other retailers make such a concerted effort to select the …

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C&A Adopts mParticle Customer Data Platform to Optimize Omnichannel Customer Experience

C&A Adopts mParticle Customer Data Platform to Optimize Omnichannel Customer Experience

Leading European fashion brand uses mParticle CDP to track customer touchpoints and personalize the customer journey online and in-store. NEW YORK, August 16, 2022 /PRNewswire/ — mParticlea leader in customer data infrastructure, today announced that CALIFORNIAone of europe fashion retailers, has chosen mParticle Customer Data Platform (CDP) as its customer data management infrastructure. C&A plans …

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Reebok owner Authentic Brands signs $254 million deal with fashion brand Ted Baker

Reebok owner Authentic Brands signs $254 million deal with fashion brand Ted Baker

A branch of Ted Baker stands on Regent Street in London, England. JackTaylor | Getty Images News | Getty Images Authentic Brands Group, the retail conglomerate that owns brands such as Reebok, Forever 21 and Juicy Couture, made an agreement to buy British fashion chain Ted Baker for around 211 million pounds, or $254 million. …

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Carhartt names ex-Champion chairman as chief brand officer - TheIndustry.fashion

Carhartt names ex-Champion chairman as chief brand officer – TheIndustry.fashion

American heritage workwear brand Carhartt has named Susan Hennike, who spent 12 years at Hanesbrands where she became President Champion North America, as the company’s new Chief Brand Officer (CBO). Hennike “will lead the strategic development of multi-year brand strategies,” positioning Carhartt for continued growth and profitability. She will oversee a team of nearly 200 …

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Pupal Progress: Eri Rocket takes off with high-protein, low-sodium silken pupal snacks

Pupal Progress: Eri Rocket takes off with high-protein, low-sodium silken pupal snacks

Kokoonic is already well known as a manufacturer of silk fiber and silk pupa powder, its silk being used to make textiles, clothing and cosmetics, while its pupa powder is used in a variety of foods and beverages ranging from cereals to rice fortification. More recently, the company has chosen to expand its product offering …

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Meet Rishika Kapoor, a J&K-based fashion and beauty influencer leveraging her expertise as an entrepreneur

Meet Rishika Kapoor, a J&K-based fashion and beauty influencer leveraging her expertise as an entrepreneur

Meet Rishika Kapoor, a J&K-based fashion and beauty influencer leveraging her expertise as an entrepreneur New Delhi : The advent of social media platforms has led to a variety of trendsetters and culture shifts, however, establishing a notable name in influencer marketing requires adapting to the changing scenario. Influencers are roped in to drive ROI …

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Pacsun Collaborates with Virtual Influencer Miquela for Back-to-School Ads

Pacsun Collaborates with Virtual Influencer Miquela for Back-to-School Ads

Listen to the article 3 minutes This audio is generated automatically. Please let us know if you have any comments. Diving Brief: Pacsun has teamed up with Miquela, one of CGI’s top influencers, to support its back-to-school and holiday programs this year, according to a statement. The freckled digital character is featured in Pacsun’s social …

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