International fashion star Jay-Manuel features 12 top Canadian designers and their vision for a cancer-free future to kick off Breast Cancer Awareness Month
TORONTO, September 23, 2022 /CNW/ – Canadian fashion stars dazzled at 19e Celestial Awakening Annual Cashmere Collection: A Celebration of Strength, Hope and Compassion on Thursday September 22at The Symes at Toronto.
Twelve brilliantly talented designers from all over Canada unveiled their one-of-a-kind and breathtaking visions of a breast cancer-free future in a one-of-a-kind show of original sewing – all crafted entirely in soft and luxurious NEW and improved Cashmere UltraLuxe bathroom tissue sheets. Proudly made in CanadaCashmere is from Canada best-selling brand of toilet paper.
A VIP audience of star watchers and trend setters from across the Canadian fashion industry shone at the annual invitation-only event presented by Cashmere Collection Curator, Jay-Manuelnative Scarborough, ON and call now New York City residence. Famous for his roles in America’s Next Top Model, from Canada The next model and E ! NetworkJay has been following the collection for years.
“Canada has an incredible wealth of fashion talent, and seeing these creative visionaries bring their stunning creations to life as a collection on the catwalk is truly an epic spectacle,” says a proud Jay-Manuelwho organizes the collection for the first time.
“Our 2022 theme, Celestial Awakening, is a celebration of strength, hope and compassion and asked our designers to look to the heavens for inspiration. I am totally blown away by the creativity, the skills and craftsmanship that went into every design,” he says.
2022 Celestial Awakening Cashmere Collection Stars include:
- Kelsey Erin – Upper Tantallon, Nova Scotia
- Cheliel – Montreal, Quebec
- Tristan Rehel – Montreal, Quebec
- Kaela Kay – Brampton, Ont.
- Unmask – Toronto, Ontario
- Kyle Gervacy– Toronto, Ontario
- The Uomo Strano – Toronto, Ontario
- Mimiella – Toronto, Ontario
- Shower – Ajax, Ontario
- Madeline Nelson – Gores Landing, Ontario
- Afatus Hijab – Edmonton, AB
- Sam Stringer – Osoyoos, British Columbia
Please click here for designer bios, apparel descriptions, sketches and quotes.
Breast Cancer Awareness Month Annual October Launch
More than 240 top Canadian designers participated in the Cashmere collection, which is now celebrating its 19e year. Produced by Kruger Products, maker of Cashmere toilet paper, from Canada best-selling brand, it serves as the annual kick-off to October Breast Cancer Month.
“It is a joy to celebrate a new normal in Canada after more than two years of confinement”, declares Susan Irving, CMO Kruger Products. “The Cashmere 2022 collection pays tribute to our ever-changing lifestyle and the perseverance shown by Canadians as we adapt to our environment with empathy and compassion. Our Heavenly Awakening honors fashion with compassion and all-Canadian creativity.
“It is specifically designed to raise public support and funds needed for breast cancer awareness, prevention and treatment programs through our long-standing partnerships with the Canadian Cancer Society (CCS) and the Cancer Foundation. within Quebec (FSQC). Over the years we have raised millions of dollars to support the breast cancer cause,” she said.
Essential Cashmere Collection 2022 Partners
Canadian Artistic Director and Runway Producer Erika Larva has led the collection since its debut in 2004. She is joined this year by designer Lisa Williams, who makes her Cashmere Collection debut.
Internationally renowned fashion photographer Justin Wu captured the collection in a heavenly photo portfolio available at CashmereCollection2022.ca. A laureate TorontoA Montreal-based photographer and director, Justin is best known for shooting world-class fashion and beauty campaigns, directing top Canadian talent on Run the Burbs and Kim’s convenience, and take Europe by storm working with the likes of Vogue, ELLE and GQ.
Illustrator Monica Smiley brought all 12 designs to life with inspirational sketches found here.
Calling all Canadians
The 19e The annual Cashmere collection invites all Canadians to join and support the cause of breast cancer by participating in this year’s Cashmere Vote Couture for the Cure® at CashmereVoteCouture.com – where Canadians are invited to vote for their favorite design and Cashmere will donate $1 (up to a maximum of $15,000), CCS and QBCF on behalf of the winning designer. Voters will also be registered for a chance to win a $1,500 cash prize.
Throughout the month of October, twenty-five cents from the sale of each limited-edition pink pack of Cashmere Ultraluxe bathroom tissue goes directly to breast cancer efforts, up to a maximum of $65,000.
About the Cashmere Collection
Founded in 2004, the internationally award-winning Cashmere collection is a strong advocate of from Canada fashion design community and the cause of breast cancer. Several of the biggest names in Canadian fashion have contributed to the collection, including Marie Saint-Pierre, Greta Constantin, Denis Gagnon, David DixonRudsak, NARCES, Sonny Fong, Stephan Caras, Christophe Paunil, Lucien Matis, Matthew Gallagherand far too many others to name.
About Cashmere and Kruger Products
cashmere toilet paper, from Canada best-selling brand, reflects Kruger Products’ commitment to providing consumers with the highest quality tissue paper products made in Canada. Kruger Products is one of from Canada major manufacturers of bathroom tissue and serves the Canadian consumer market with well-known brands such as Cashmere, Purex, SpongeTowels and Scotties; White Cloud in the United States, as well as industrial and commercial out-of-home products across Canada and the United States
A long-time and committed contributor to the cause of breast cancer, Kruger Products supports the Canadian Breast Cancer Foundation (CBCF), which is now part of the Canadian Cancer Society (CCS) since the collection was launched in 2004 and is currently one of the top five national partners. support the cause of breast cancer at the CCS.
Kruger Products with over 2,700 employees, operates nine FSC® COC (FSC) certified® C-104904) production facilities at North America with seat at Toronto and Montreal.
About breast cancer and the Canadian Cancer Society
The Canadian Cancer Society (CCS) is the only national charitable organization supporting Canadians with all cancers in communities across the country. No other organization does what we do; we are the voice of Canadians who care about cancer. We fund groundbreaking research, provide a support system for everyone affected by cancer, and shape health policy to prevent cancer and support people living with the disease.
The CCS is the largest national charitable funder of breast cancer research in Canada. Investments in research combined with early detection and better treatments have resulted in a 44% decrease in the breast cancer death rate since the late 1980s. There is still work to be done, as breast cancer remains the most commonly diagnosed cancer and the second leading cause of cancer-related death among women in Canada. Canada. Funds raised through this partnership will be invested in CCS’s core breast cancer research and support programs.
For more information, please visit here.
About the Quebec Breast Cancer Foundation
The Quebec Breast Cancer Foundation is the only philanthropic organization to ensure that the benefits of its investments in breast cancer research stay here Quebec. In more than 28 years, she has collected more than $61 million and invested it in Quebec in cutting-edge research and in advocating for breast cancer patients and their loved ones. Through research and innovation, support and education, it ensures that people with the disease and their families remain at the heart of its mission. Families, researchers, volunteers and donors all share the same hope: a future without breast cancer. Follow the FCQB on social networks viaFacebook,LinkedIn,Twitterandinstagram.
Susan Irving, Director of Marketing, Kruger Products; Jay-ManuelConservative ; Erika Larva, Artistic Director; and the 12 designers of the Cashmere Collection are available for interviews.
For more information or to schedule an interview, please contact:
Taffin Sekulin or Laurent Everest to strategic objectives
E-mail: [email protected] Where [email protected]
SOURCE Kruger Products LP