Balenciaga X Fortnite: 3D billboard

Spanish luxury fashion house Balenciaga and online video game Fortnite have teamed up to attract citizens of London, New York, Tokyo and Seoul by creating a spectacular real-world immersive 3D billboard experience.

The Eye-catching Execution Away (OOH) sees a favorite Fortnite-wearing Doggo wearing Balenciaga looming larger than life on the sidewalks, bringing the partnership to the physical world in a highly entertaining and potentially somewhat shocking way.

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