Balenciaga & Apple, are you collaborating or not?

Balenciaga & Apple, are you collaborating or not?

After Balenciaga’s show invitations and his presentation on the FW22 show, I think the question everyone is asking is: is Balenci-Apple a thing?

Although the two haven’t officially announced a collaboration, it definitely looks like it, especially for fans of the two flagship brands.

In 2020, Balenciaga joined Apple Music, where Demna curated a playlist to accompany the label’s “Hello, My Name Is Demna” merch.

In 2021, Rammstein had fun tapping Balenciaga for limited-edition merchandise and a special Apple Music playlist for German band obsessives.

Ahead of its FW22 show on March 6, Balenciaga PR sent invitations of hacked iPhone 6s, triggering traumatic broken phone experiences for iPhone users worldwide. Balenciaga has engraved runway details on the back of the device alongside the familiar bitten apple logo.

Next, the FW22 collection unveils a sort of counterfeit Apple hoodie, sporting an untouched apple motif paired with “Be Different” – a clear shift towards muffled Apple fruit and the “Think different” slogan. Chance? I do not think so.

However, the so-called Balenciaga x Apple collaboration has yet to be confirmed by either brand. But you can’t help but wonder what the hottest fashion brand and biggest tech company are up to?

In February, Kanye West took a tough stand against music streaming services, turning down a $100 million deal with Apple Music for DONDA 2.

Perhaps Apple is looking to expand in the fashion world as artist pullouts and streaming uncertainties strain the namesake music platform.

What better way to get Apple’s foot in the fashion door than with the industry’s most sought-after brand, Balenciaga?

In 2021 alone, the Demna-led brand infiltrated the gaming world with Fortnite, virtual reality with its SS22 collection, and even pop culture with The Simpsons special.

And let’s not forget the many Beats fashion teams – Apple has great collaborative taste.

While the potential collaboration might be a problem for Balenci-obsessed, Apple Music-averse Ye, Yeezus himself wouldn’t be able to hold back the power of Balenciaga x Apple (if that’s even a thing).

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