Arvind Fashion moves to Soumali Chakraborty as Marketing Manager of Arrow – Exchange4media

Arvind Fashions Limited announces the appointment of Soumali Chakraborty as Head of Marketing for premium professional clothing brand Arrow. Soumali will lead Arrow’s strategic marketing and communications efforts to drive the company’s growth. As a member of the leadership team, she will be responsible for designing and executing Arrow’s marketing strategy.

With a decade of experience in the textile and apparel industry, Soumali joins Arrow after a successful stint at Soch Apparels Pvt. Ltd., where she led the PR, communications, social media and influencer marketing efforts for the brand. She previously held management positions at AbbVie, Arvind Limited and Mirah Hospitality. Soumali is a seasoned professional with a deep understanding of business dynamics and a good balance of analytical and creative skills. She graduated from MICA’s prestigious graduate program in Brand Communication and Digital Marketing, with a specialization in Content Marketing and Marketing Analytics. Soumali also holds an MBA in marketing from EIILM Calcutta. As she takes on this new role, she is thrilled with the brand’s approach to storytelling and the increase in the brand’s digital footprint. In his previous mandates, Soumali has played a central role in the launch of digital innovations.

“Arrow is a dynamic brand with some of the most skilled professionals in the industry. It’s an exciting time – the apparel industry is coming back stronger than ever after the pandemic. I look forward to working with the leadership team to create a strong marketing strategy and contribute to Arrow’s distinguished legacy. said Soumali.

Asking you to let me know if we can feature in this press release on your esteemed platform. Also, let me know if we can explore one-on-one interaction with her.

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