A sustainability influencer launches a project to make ethical fashion more accessible

A sustainability influencer launches a project to make ethical fashion more accessible

Zahra Biabani

Zahra Biabani

Zahra Biabani is what kids call a sustainability influencer. On social media, you can see her donning chic outfits made by ethical brands and dancing to videos highlighting this week’s “earth wins.”

She’s always had a passion for sustainability, but her new business marries that love with fashion. It’s called In The Loop, and with it, she and co-founder Megan McSherry hope to make sustainable fashion more accessible to young people like them. In The Loop members can rent clothes each month from ethical fashion brands and return them when they’re done.

The pair launched the service on July 1 with 20 subscription places and hope to expand it from here.

The show spoke to Biabani to find out more about the company, and she said that while she spent much of her youth working on issues such as environmental justice, bringing fashion into the he picture had never been part of the plan until a high school friend brought it up. attention to another problem: trafficking in human beings.

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