7 Eleven Collaboration Brainfreeze Shoes

7-Eleven offers fashion collaboration prizes for customers

IRVING, Texas & YORK, Pennsylvania—7 eleven collaborates with certain brands of snacks to release clothes and shoes as part of his Brainfreeze season. Customers can earn these items through its 7Rewards and Speedy Rewards loyalty programs or through 7NOW delivery.

Sneaker designs include:

  • Slurpee x What the Fanta: Designed by Dank & Co.’s Jake Danklefs, these trainers feature Slurpee drink branding and shapes that mimic splashing water.
  • 7-Eleven x Dunkaroos: These sneakers, designed by partner creative agency Select and hand-painted by Tyler Wallach, feature Fred, the brand’s iconic frozen drink mascot, surrounded by confetti-like designs.
  • Surgeon x Reese’s Shoe: These shoes feature orange colored mesh panels, chocolate colored sides and a peanut butter colored ankle panel with a button pocket.

Customers also have the chance to win a break-dancing inspired Red Bull BC One capsule featuring Fred, complete with hoodie, drawstring backpack and hat, plus a Flamin’ Hot x Braille collection , including a crewneck sweatshirt, hat, skateboard and shoes with flame-printed shoelaces.

“Brainfreeze Season is our opportunity to help our customers quench their thirst for Slurpee drinks…music…and, of course, fashion,” said Marissa Jarratt, Executive Vice President and Chief Marketing Officer of 7- Eleven. “We know our customers are always on the cutting edge of culture and style, and are looking for ways to connect even more closely with the brands they love, so what better way to reward our loyal fans than with these one-of-a-kind pieces. drawings?”

To be eligible to win, 7‑Eleven, Speedway or Stripes customers must purchase certain items through the 7Rewards and Speedy Rewards loyalty programs or through 7NOW® delivery. When customers purchase the product featured on their 7-Eleven and Speedway app each week, they earn double entries for double the chances of winning.

Mugs for a cause

Meanwhile, by Rutter announced its first Cups for a Cause competition, inviting artists to show off their creative skills for a chance to be featured on the next reusable cup sold at all Rutter convenience stores. Rutter plans to donate all proceeds from cups sold to the winner’s chosen charity.

The Cups for a Cause contest will run from August 1-31. Artists can register for www.rutters.com/community. They can then draw, paint, write and design their concept on the template provided and submit their masterpiece electronically or by mail.


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