6 of the best sustainable fashion stores in Nottingham

6 of the best sustainable fashion stores in Nottingham

Notts has made great strides towards sustainability and the fashion scene is no exception. Fast fashion once dominated the high streets of Notts, but after the fall of many big chains we are looking for more sustainable than ever. Our last surviving chain stores do what they can to keep up with the latest trends, but the downside? Greenwashing is everywhere in Notts.

The phrase ‘greenwashing’ was coined in 1986 but its relevance is on the rise, with fast fashion stores like Primark – notorious for their unethical labor practices and unsustainable processes – busy rolling out collections “conscious”. They promise consumers new ranges with recycled materials that damage the earth just as much thanks to microplastics. And there’s the most sinister form of greenwashing, with lots of green and neutral color palettes – like the ones we’ve seen on billboards across the city. They can also influence customers with expressions such as “organic”, “natural” and “eco”, and legally no longer need to provide proof.

So how can we avoid being greenwashed? The answer is simple: buy local and campaign for the best.

When shopping, carefully consider the materials of your garments and seek certification when possible. Most garments will proudly display their certificates and they will also be fully traceable. There are always handy green flags to show which items are sustainable, OEKOTex Made in Green labels tucked inside garments, or a website page showing your garments’ history. It’s never a bad idea to message a company and ask them for transparency about their sustainable practices, and they should be happy to tell you!

It’s not quite dark when it comes to being bleached green, though. New legislation came into force after many campaigns known as the “Green Claims Code” in September 2021. This protects us from big companies who lie about their products or claim to ignore the whole life cycle.

So how can we avoid being greenwashed? The answer is simple: buy local and campaign for better

Our favorite way to eco-shop for fashion in Nottingham is to shop second-hand or find stores that repurpose their clothes for modern days. Here are our favorites:

White Rose
Fortunately, shopping sustainably and ethically in Nottingham is never difficult thanks to the seven White Rose stores dotted throughout the city center and beyond. With a mix of premium brands and big names, there’s something for everyone.

Cost: £
Type of style: Modern

@whiteroseshops

Relic x Addicted
It’s no secret that Hockley is full of must-have thrift buys, but Relic x Hooked entered the Intu to take over the fast fashion-dominated space, and they did very well. Home to high-end second-hand vintage stock, they managed to open another store in Birmingham due to their success.

Cost: £££
Style type: high-end vintage and streetwear

@relicvintageuk

Sue Ryder Vintage
Known for their beautiful display cases that change as often as the seasons, their stock is conveniently color coded meaning you can sort it at record speed.

Cost: £
Style Type: Vintage

@suerydernottingham

wild clothes
Wild Clothing is Nottingham’s oldest independent clothing store. With an eclectic mix of vintage fashion finds, you’ll always discover something to wear on their tracks.

Cost: ££
Style Type: Vintage

wildclothing.co.uk

Soul and Flare
Heading to Sneinton Avenues, home of LeftLion, we have our neighbor Soul and Flare. With a passion for reducing waste at every opportunity, founder Gay Bennet uses her sewing skills to create beautiful upcycled vintage clothing. A full-cycle workshop, Gay also offers repair and alteration services.

“Blending eras from the 50s to the 90s, each item is lovingly revived or revamped with the vision that it will last another 50 years.”

Cost: £££
Style Type: Vintage

soulandflare.fr

Ornament
If jewelry is your thing, Adornment will have the ethical version. Seen popping up all over the shows, you can sometimes see his stand at Sneinton Market on a Saturday. Selling reworked vintage jewelry, she transforms them into modern pieces for everyday wear.

Cost: ££
Style Type: Vintage

@ornament



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