10 of our favorite ethical brands to buy now

10 of our favorite ethical brands to buy now

Impressions of the pink city

Not so long ago, the idea of ​​“ethical clothing” conjured up images of frumpy, trendless clothing that no one with a sartorial interest would look twice at. Uncool and undesirable, it seemed like a section of the industry with little growth potential, but fast forward to today and the story has completely changed.

As pressures on the planet and questions about fair working conditions grow ever more pressing, the demand for ethical and sustainable clothing has exploded. Social networks have largely contributed to democratizing fashion ethics. Where once brands had all the power, running businesses without asking questions, the likes of Instagram have given consumers the power to ask: Who makes the clothes we buy and under what terms? Operating in a market where companies are held publicly accountable has transformed the working practices of many designers for the better and spawned a wave of exciting, slow-moving fashion brands that are changing the industry one garment at a time.

When looking to buy more ethically, of course, you should be wary of green and ethical washing, but with the right knowledge of exactly who to buy with and what questions to ask, it’s easy to buy more responsibly in 2022. .

Below, we’ve rounded up some of our favorite ethical brands that strive to create sustainable clothing in a transparent way. Some do it with flying colors, others are just getting started, but all are progressing and committed to moving forward in producing ethical clothing from seed to garment.

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Sézane is the first French label to obtain a B-Corp certification, which means that it meets the strict regulations of the B Lab association, which maintains it to the highest social and environmental standards in the industry. Currently, three quarters of the materials used in the current collections are eco-responsible and since 2018, Sézane has raised more than 4.5 million euros for the Demain philanthropic program. Every month, 10% of the brand’s global sales and 100% of the proceeds from a dedicated design are donated to programs that support access to education and equal opportunity for children around the world.



A new sportswear import from California, Vuori makes stylish sportswear designed for both performance and downtime. The company only works with factories around the world that adhere to the brand’s Supplier Code of Conduct, which is based on the International Labor Organization (ILO) Core Labor Standards. This means that employees are free to work as they wish, working hours are 40 hours per week and overtime rates are 125% of a normal hourly rate.

St. Agni


St.Agni is adored for its timeless silhouettes and is designed with the ‘less is more’ approach in mind. The company has always prioritized social and environmental issues and actively addressed them. In regular partnership with organizations and charities, it gives back to people devastated by hardship and only works with suppliers who respect its code of conduct designed to eradicate any risk of modern slavery.



Founded in 2016, Deiji Studios produces covetable sleepwear and loungewear. An Australian brand that manufactures in two family factories in China, the brand works alongside them to ensure that every employee receives fair pay, reasonable working hours and good working conditions. Each salary is sufficient to provide a decent standard of living for employees and their families covering the cost of food, water, housing, education, medical care, clothing, transportation and any other essential needs .

Stella McCartney


Industry leader Stella McCartney is a member of both the Ethical Trading Initiative and the Sustainable Apparel Coalition and has a strict code of conduct that she ensures her suppliers adhere to. Based on International Labor Organization (ILO) conventions and industry best practices, employees are paid fair wages and the brand provides guidance and training on ethical work practices whenever it does. integrates a new supplier.

Impressions of the pink city


Pink City Prints is instantly recognizable with its vibrant prints and embroidery designs. The company was founded to preserve the traditional craftsmanship of India’s Pink City and all designs are handcrafted by a team of highly skilled artisans in Jaipur. Ensuring the sustainability of skills for future generations, each employee is guaranteed a fair salary in good working conditions for a defined number of weekly hours.



A British brand you’re sure to love if you shop at Ganni and Kitri, Omnes specializes in everyday clothing that has both the planet and people in mind. The company says it “will never work with anyone who doesn’t treat their employees fairly.” In fact, every supplier they do business with is fully audited and required to sign the brand’s partnership policy which outlines high standards of work in the categories of ‘people’, ‘planet’ and ‘the greater good’.



Over the years, Patagonia has created a strong social responsibility program to ensure its global suppliers operate ethically. The outdoor apparel brand is a founding and accredited member of the Fair Labor Association, which holds apparel companies accountable for fair working conditions. It also works to eliminate migrant worker fees, which is when factories charge potential employees a fee to come and work at a job they wouldn’t get in their home country and usually exploit them once the payment has been made.



London-based brand Mother of Pearl has always taken social and environmental responsibility seriously and is committed to ensuring full traceability throughout its supply chains. The company only works with factories in Europe, which the company visits regularly. Every employee works under legal and decent conditions with fair wages and reasonable working hours.



Parisian fashion label Sandro, known for its nonchalant and chic designs, has teamed up with French green tech start-up Fairly Made. Fairly Made collects information from all suppliers involved at every stage of the product’s supply chain and consumers can access it by scanning the QR code on the garment label or on the product page. You can discover the origins of the raw materials, the manufacturing and processing plants, and the kilometers traveled before the garment arrives in the brand’s warehouses. The company has committed to providing this information for 100% of its collection by 2025.

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